Volvo Family High Chair
Project scope: January 2020 - June 2020
Project context: Project in Advanced Product Design at KTH
Fictional client: Volvo Cars
Design Team: E. Danielsson
User Research Team: E. Danielsson, N. Arthur, J. Li, E. Nygren, F. Söderström
Brand Research Team: E. Danielsson, V. Kanade, J. Berg, M. Larson, T. Penser
The project goal was to design a children's high chair to fit into a circular service provided by a Volvo Cars brand extension.
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1. Human-centered research
The project was divided into three phases, the first being focused on understanding today’s problems with high chairs, including interviews and research, which were performed with a human-centered approach.
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2. Branding
The second phase included a brand analysis of Volvo Cars, followed by a process of designing a brand extension for children’s products - Volvo Family.
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3. Product design
The third and last phase was performed individually and included the final design of the Volvo Family High Chair.
“A reliable high chair from the Swedish forests”
